The Marketing Mix

In order to achieve the marketing objectives, a crapper postulate to eat a strategy that includes antithetic component parts, the various separate of the marketing mix. The marketing mix reminds the corporation to get the respite right between the different elements. It is easy to assume that unity part of the marketing mix is wrong when, in fact, it is another.

Marketers have fours tools to use to develop an offering to meet the needs of their stigmaed customers. unneurotic they argon called the marketing mix; in detail they are viewed as: product, value, place, and promotion. The marketing mix should be viewed as an co-ordinated and coordinated package of benefits that reflect the characteristics of customers and various targeted publics and satisfy their needs, wants, and expectations (the economist). follow that the elements of the marketing mix should be integrated because each element of the mix usually has some impact, direct or indirect, on the other three. For example, if a corporation improves the product or service, the price must be changed because it costs to a greater extent to produce it. Although the corporation may not have to change where the product is delivered to the customer, a change in the promotion must be through as well because the customer has to be kept updated just about the changes and how these changes will make the product or service more desirable and satisfying.



One problem in many organizations is that different divisions may be responsible for different elements of the marketing mix. This happens thus far in well managed organizations. The result is that the offering is confusing to the target market. Lack of communication among divisions makes this problem worse, and if they do not lot the same view of organizational objectives, the problem is worse salvage (the economist).

The Product

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