Introduction to Marketing

Marketing - The process of creating, distributing, promoting and pricing redeeming(prenominal)s services and ideas to facilitate upstanding switch over relationships with guests in a dynamic environment.

?Marketing is the business school of thought that centres on the unavoidably of the buyer...

?Marketing is the management process of identifying and satisfying customer needs,, (to meet the firms objectives/profitably)..

?Marketing is the way in which an organic law matches its own needs and resources with the wants of its customers...

?The purpose of commercialiseing is to create and hold open a customer by understanding that customers needs and and so meeting the firms? objectives...

?Marketing is the process of bumpting the right convergence (or value offer) to the right consumer at the right price at the right time...

?Marketing is the process of change to satisfy the needs of both producer and consumer...

Marketing and the 4 Variables AKA MARKETING mingle: The primary goal off a marketer is to gird and maintain the right mix off these marketing elements in order to satisfy customer needs for a usual crop type..

They must collie?s up-to-date, in-depth data about customer needs... Armed with the information based on that data, they are develop able to develop a marketing mix that satisfies a specific target market...

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Product variable - A ??product?? in marketing terms is anything overfeeding to a market ? ??a bundle off attributes (features, functions, benefits and uses) that exists for the purpose off exchange to satisfy both customer and organisational objectives??...

Product variable too involves creating or modifying brand names and packaging, and may include decisions regarding warrantee and service repairs. Even political leaders can be seen as a brand.

A product can beA good ? mostly tangibleA service ? mostly intangibleAn idea ? mostly conceptualAn item ? time and place orientedAn activity ? cause-basedA person ? personality-...

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