Pob Sba on Marketing

  Organization of the market Department Marketing man festerr: - The Marketing Manager is prudent for the cereal merchandise and also the wage and  release of his department. Advertising Manager:- The Advertising Manager oversees the  undivided  plow of advertising for KCCL. The process begins from market and finally preeminent to the authentic sales. Advertising at KCCL is based on the film the ships company seeks to portray. In this case, the company is concerned about producing a cheap, quality, nutritive and tasty product. gross revenue Manager:-  Sales Managers  are  responsible for(p) for sales. Their role involves organizing, motive and leading sales squad ups. They are responsible for the combined performance of the team. At KCCL, Sales Managers are responsible for: Recruiting and training sales staff  Supervising, motivating and monitoring team performance Allocating areas to sales executives   Setting budgets/ta rgets Liaising with customers which includes actual selling (Wholesalers, Retailers) Keeping abreast of what competitors are doing Market explore Customers differ on many dimensions- taste, inescapably, and expectations. Managers thereof need to hold in that their product satisfies these tastes. Market research is accordingly very all-important(a) to reveal customer needs.

Before this digest be through with(p) the potential customers had to be identified. This is done by either: ? Targeting the hearty population ? Segmentation (geographical, behavioral or demographics) ? recess marketing KCCL has chosen to target the whole population. At the companys recent la unch of its new product. KCCL chose to segme! nt the market nurture demographics to lay its customers. Characteristics such as age, income, occupation or principle method can be used to divide the population. In the insane asylum of its new Granola Bar, age was used to identify the target population. The age groups were: ? 3-14years ? 15-35years ? 36 and older The marketing passenger vehicle identified the needs of...If you want to get a wide-cut essay, order it on our website: OrderEssay.net

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