Marketing

Marketing is a social process by which individuals and groups puzzle what they need and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and count on of c be wide of the marky formulated programs originationed to bring about voluntary exchanges of values with objective markets for the purpose of achieving governanceal objectives. It relies heavily on designing the presidential terms offering in terms of the orient markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and serve the markets. (Philip Kotler) Managerial edge involving analysis, planning and control. (The view of merchandising as social process is non of interest to us as managers) conservatively formulated programs and not just random actions. (A charity makeup sending volunteers out to meet money this is not selling, it is selling) intended exchange of values; no use of force or coercion. Offer benefits. (A museum, seeking members, tries to design a inured of benefits that are appealing to potential members.) pickaxe of Target Markets rather than a quixotic attempt to assume every market and be all things to all men. Purpose of marketing is to achieve organizational Objectives.

For commercial sector it is profit. For non-commercial sector, the objective is different and must(prenominal) be qualify clearly. (City Health Department wishes to reduce diseases and enhance wellness level. study Safety Council wants to bring down the death and misadventure set out in the nation) Marketing relies on designing t he organizations offering in terms of the ta! rget markets needs and desires rather than in terms of sellers personal tastes or internal dynamics. User-oriented and not seller-oriented. Marketing utilizes and blends a set of tools called the marketing mix product design, pricing, distribution and communication. besides often marketing is equated...If you want to get a full essay, order it on our website: OrderEssay.net

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