Kodak Case Studies

Problem statement: From the case study given, it was shell summarized the to a lower couch following points to ponder in regards of the problem statement: 1) wearisome reply to the changes in customer needs, trends and the buying patterns- industrial and moneymaking(prenominal) sectors, failed to capitalize in digital- camera technologies. It the early days of Kodak fruit festerings, it was best to categorized Kodak as the pioneers of photographic devices, which requires the usage of films and manually genuine at Kodaks kiosk. However, in later century, the development of digital-based technologies took place and consumers preference had also evolved from conventional photographic rule to digital based. This trend however had massively existence pretermit by Kodak management team, on the basis on maintaining the eye business strategies (imaging and technical technologies) in Kodak. Thus, such speechless reaction to evolved as to cater the curre nt preferences of consumer had admit the failure of Kodak as to capitalized much larger market share in digital-based technologies in personalized cameras.

2) Stiff competition from Fuji and Agfa, aspiration producers wish well Sony and Nikon kept innovated with advance digitalized technologies such as hardihood and grin detection and in camera red-eye furbish up features installed in their digital-cameras. Kodak had been giving way out and succumbed to its rivalry competitors- Agfe- Greaver- a cluster of German-based producers, and to Fuji photo film, originated from Japan. Due to the high income tax return of innovation programme by these two main competito rs, Kodak had construct much of a follower! instead of the pack pass leader in introducing new ideas, innovated products in the market, which eventually lead to the dismissals of notice association of Kodak, in the perspective of consumers. Even much gibe insult to the situation; Kodak had to stop the product parentage on one of its digital-based camera due to lukewarm resolution from the market. The lack...If you necessity to get a full essay, order it on our website: OrderEssay.net

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