Case Study

Report of easyJet Strategy Analysis                                         1. Introduction   Nowadays, easyJet is one of those companies that have little introduction, for that when sight think about cheap flights they immediately think easyJet. And this demonstrate focuses on where easyJet is now, where easyJet is going and how easyJet loaf in that respect on the direct of both business and corporate strategy.   match to Porters generic strategies, based on the characteristics of the act of easyJet, we are last-place the strategy the easyJet employed is focus embody leadership, which is called low cost, no frills see the strategy clock diagram to understand it.   In order to make a comprehensive research and make believe conclusion on the strategy of easyJet, we categorize the essay into one- tercet sections.   In the first section, we adjudicate both external and intimate situation of easyJet, on the prat of SW OT and Five tear analysis. After that, in the gage section, we analyse the business instance of easyJet, as well as its advantages and disadvantages. At last, a testimony has been represented in the third section, according to the foregoing analyses.   through and through the overall analysis, a clear conclusion can be drawn.

That is, the comparatively flush operation of easyJet model should be continued, for its moneymaking factors, with the developing successfulness in the future, although there is some aspects should be adjusted, as well, in a subtle way.    2.1 SWOT analysis   2.1.1 Strength     untroubled reputation and brand awareness     pocket-size cost and Low Fares   EasyJet keeps be low by ! eliminating the unnecessary costs and frills which dispose traditional airlines. This is do in a number of ways: 1.         on-line(a) schedule to reduce distribution costs 2.        Maximise the exercise of airport and aircraft 3.        Ticketless travel 4.        No free lunch 5.         good use of airports 6.        Paperless operations (See the Appendix B)...If you want to get a full essay, order it on our website: OrderEssay.net

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