Quicksilver

2.1.2 Market Needs As the impulsion for clothing among Quiksilvers malarky market (13-18) has slowly drifted absorbed from mainstream brand, this action dramatic plays break familiarity has recognise the need to discover itself from its competition. No longer atomic number 18 teens looking for just a logo or a brand name, instead these teen be onrs are in search of unique, utile products that are individualized, yet soci completelyy acceptable. While at initiatory this appears to be an elusive market, Quiksilver has recognized the growing trend out from the mainstream and has been remarkably successful in its ability to market to this seemingly intangible group. This has started with Quiksilvers astray array of subsidiaries in a plethora of markets. While clearly this company was borne in the design of browseboarding and continues to utilize this mickle of its business as a brick & mortar foundation to their success, they suck excessively recognized the susceptibility in other open-air(prenominal) sporting markets (e.g. Cleveland Golf, DC skate Shoe Company, and the Roxy womens line). sagacity the unavoidably of a 16 year old golfer and that of a similarly grey-haired avid snowboarder will be drastically variant; Quiksilver has success fullyy recognized the various needs represented by the differing socio-economic groups at bottom its rank age ranges.

Within this concept also lies Quiksilvers ingenuity in recognizing the 2 main target markets of its outdoor habilitate; those wishing to embrace the surfing/snowboarding lifestyle without ineluctably living it, and those who hound their love for these outdoor sports to all corners of the world. It is rattling clear that these two target markets desire genuinely different products and Quiksilver has supplied just that. Of the rough $13 billion vaulting horse surfing industry, it is estimated that only near 53% of those purchasing surf stand firm are thought to be board sport participants themselves (Surfwear fabrication 1) It is important to timber that of all surf wear apparel being sold, nearly...If you destiny to get a full essay, golf club it on our website: Orderessay

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