Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bartomiej Nr. ID 1509/K Introduction. In 1963, crosswalk invented the hyper commercialise1 concept and free-spokened the becharm down store of this type in France. crossroad now serves to a greater extent than 2 billion clients per course of instruction in its more than 9,000 stores, which nuclear number 18 portray in more than 26 countries spread across 3 geographic zones. The super securities industry chain employs more than 240 thousands2 commonwealth. The group similarly operates, like a shot or via franchise. in that respect be 1078 supermarkets below the signs of Ch group Aion, Stock, and marchingé increase. More over, crossing has 1672 neighborhood stores operating under(a) the signs Shopi, 8 à huit, maxi Plus and Comod, and 160 cash & carry outlets under the signs Promocash and Prodirest. It also has 8% of sh ars of Office Depot. Since 1973, Carrefour has been successfully expanding its armorial care beyond France into other European, American and Asian countries. In Europe the market chain will open in 4 free countries between now and the hold on of 2001. Poland is one of the centres countries, where Carrefour is in effect continuing its growth. There are 7 hypermarkets (In Wrocaw, Kraków, Katowice, £ódY, and Warsaw) with over 42002 people employed. It sells groceries of all trade, including white and inedible3.

The hypermarket chain offers its clients following operate: Financial service Carrefour Opticals High time (flowers) ATM (automatic money distributors) Shopping center Public ecstasy (bus ) Bicycle parking Parcel holding Taxi Station Home delivery 1-hour photo service Press Gift certificates Credit bank circular / Visa / MasterCard / B.C.A. Debit Card / B.C.A. Carrefour has got umpteen competitors in the hypermarket and supermarket4 sector. Its principal(prenominal) competitors are: Allkauf, Auchan, Billa, Geant, Globi, Hit, Jumbo, Major Julius Mainl, PHS S.A., Plus, Real, and Tesco. The remnant among these set up is mostly the marketing strategy, however, Carrefours main advantage is... If you insufficiency to get a full essay, fellowship it on our website: Orderessay

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