Harvard case -- Hansen

IMPROVED DISTRIBUTION * Distribution remains i of the largest barriers to the beverage industry - tight to 60% of the Gross meshwork for a typical US bottler.1 * Hansen has recently formed a partnership with Anheuser-Buschs wholesale net income for the distribution of their hellion, Lost, and Rumba constrict throws. This will move them orthogonal from the small regional wholesalers and enable them to take advantage of A-Bs large national network.3 * finis: Hansen is in excellent position to greatly increase the presence of their products in the domestic market. POPULAR ENERGY DRINKS * Hansens giant star and Lost brands are vernal ranked #2 and #8 in cleverness drink market share, respectively.2 * The market for energy drinks is expected to jump to a greater extent than 70% in 2006, up from $3.5 billion in 2005.3 * The step-up in energy drinks contrasts sagaciously with the recent decline in soft drink volume. sensible growth is up-to-dately exclusively seen in Energy Drinks, Sports Drinks, Juices, and Bottled Water.1 * close: Hansen has one of the most favorite beverages in one of the cursorily growing segments of beverage sales. HEALTHY life-style TRENDS * Most of Hansens products are marketed as healthy, natural products. They have a large selection of succuss, succus sodas and even Rumba, a new all-natural juice-based energy drink.

* CONCLUSION: With current concerns over healthy living, Hansen provides a healthy alternative to the tralatitious chemical-laden brands. HANSENS CURRENT WEAKNESSES: MARKET EXPECTATIONS * It appears that the rapid sack in the previously-increasing stock damage was based on a failure of the beau monde to cast off to take a leakher the financial industrys expectations instead than policy changes or problems at heart the company itself. - Citigroup moved Hansen to guard status on portentous 3, 2006.3 - Goldman Sachs account a svelte underachievement on expected stipend (even though earnings were gloss over significantly high)... If you want to get a full essay, mark it on our website: Orderessay

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