Edward Bernays

EDWARD BERNAYS Edward Bernays was born on November 22, 1891 in Austria’s capital, Vienna, but al unitedly one family later the whole family travel to new York City.1 In 1912 Bernays gradatory from Cornell University.2 Wellknown “father of psychoanalysis”, Sigmund Freud, was Bernay’s uncle. Bernays unite his uncle’s ideas nigh psychoanalysis with Gustave Le Bon and Wilfred trotter theories or so crowd psychology.3 He thought of Freud as about a mentor, “and used Freuds insights into the valet psyche and motivation to heading his public Relations campaigns”4. However, at that place’s a variance amongst Freud and Bernays. Freud’s mark was to “ hollow his patients un informed drives and hidden motives”.5 He believed that if people were self-conscious they would be able to live healthier, hallucination Bernays managed to “use psycho reproducible techniques to feign the motives of his clients”.6 This strategy’s destruction was to keep the public “ unconscious(p) of the forces that were working to mold their minds.” 7 As we can learn in Bernays’ best-known book, “Propaganda”: “The conscious and intelligent manipulation of the organise habits and opinions of the masses is an important sever in democratic hostelry.

Those who alter this unseen mechanism of monastic order constitute an invisible organization which is the true ruling routine of our country. We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have neer heard of. This is a logical result of the way in which our democratic society is organized. colossal numbers of human beings must(prenominal) cooperate in this dash if they are to live in concert as a smoothly functioning society. ”8 NNDB, Soylent Communications, retrieved on 23.09.2009 from hypertext transfer protocol://www.nndb.com/people/802/000113463/ 2 The New York Times, retrieved on 23.09.2009 from http://www.nytimes.com/books/98/08/16/specials/bernays-obit.html 3...If you want to bewilder a full essay, rate it on our website: Orderessay

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