Analysis of Japan for a company's international expansion

1.0 Introduction

A leading Australian retail merchant i.e. ABC Café is seeking multinational expansion into a developing land. Therefore, in order to win such decision, a depth environmental compend of the developing country i.e. lacquer is required.

1.1 Purpose

The purpose of this bill is to analyse and root on whether japan is applicable for a leading Australian retailer i.e. ABC Café to din their market there.

1.2 Scope

        In determining whether Japan entrust be appropriate for such decision, depth analysis about the environmental of this country is essential. This environmental analysis will include the following dimensions: economic, cultural, technological and political environment of Japan.

1.3 Methodology

        In order to complete the report, depth environmental analysis fate to be conducted. The information is gathered from books, newspaper articles, and journal articles, as well from the Internet.

1.4 Limitation

The limitation of the report is that there might be more or less other environmental dimensions that need to be analysed that relevance for the retailer. Also, this report is valid for this period only.

1.5 Assumption

        In preparing this report, it is assumed that Japan is a developing country that has good environments condition for the retailer to expand their business in Japan.

1.



6 Background

        Japan, the worlds second largest economy, occupies an important position in virtu tout ensembley every industry and business activity worldwide. Japan comprises four main is demesnes, which are Hokkaido, Honshu, Shikoku, and Kyushu. And nearly 4,000 small islands which all allocated along the northeastern coast of the Asian continent. The countrys total land area is approximately 377,819 sq km. Japan had an estimated population of 126.7 million with an yearbook growth rate of 1.5% in 2000). Over 28 million people were living in Tokyo and Yokohama (www.undp.org).

2.0 Japans environment analysis

The country that has been chose to be analysed is Japan. There are...

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