Marketing Mix Paper

consort to Armstrong and Kotler (2005) ?merchandising research is the systematic design, collection, analysis, and reporting of info pertinent to a specific selling situation veneering an governing? (p. 113). Several variables can be used to service of process assist in making the right market decision. This cover pass on discuss the intravenous feeding elements of the marketing mix (4 P?s) as well as retrace how each of the quadruplet P?s influenced the development of the marketing strategy for Starbucks Coffee. Marketing MixThe marketing mix can be broken down into four categories: product, place, price and promotion. The idea understructure the marketing mix (4 P?s) is to not include the guest into the mix, but rather to make believe a marketing strategy that is around the customer. This helps to put the position group at the focus of the strategy and to create a campaign that impart influence, motivate, and persuade the tar chance group. StarbucksStarbucks is a hot cocoa chain that is famous through come in the universe of discourse for its coffee. The social club started out in Seattle and now, 33 years later, is direct more than 5,000 stores across the United States, and more than 2,000 stores in 28 countries. Starbucks has only make it this far by having an above second-rate marketing strategy.

According to the Starbucks website (2007), ?Starbucks customers are people of diverse ethnic, income, and senesce groups with varying tastes and interests? (p. 1). Having much(prenominal) a diverse clientele makes marketing a ch all(prenominal)enge as the company needs to market to all these groups of individuals. Starbucks uses the four ele ments of the marketing mix to successfully d! evelop the company?s marketing strategy. ProductProduct is the first component of the marketing mix. This requires the organization, or the marketing manager to create the right product or renovation that will be desired by the targeted customer. The basic... If you neediness to get a full essay, order it on our website: OrderEssay.net

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