Organizational Change - Kodak

Organizational tack is a complex process is possible to become resistance from some; however, when management delivers the positives, resistance is bank to fade. nigh salient aspects of organisational change are management volitioning focalisation on the customers to gain their confidence, focus will on be on the employees to gain their trust, and a relationship will radiate with the suppliers. This paper will describe the organizational change Kodak undergo as a means to maintain winner and in this digital driven and diverse economy. George Eastman?s press was to restore ?photography as convenient as the pencil? and began by creating the first handheld camera which could take pictures with a energy of a button in 1889 (Kodak, 2008). He strengthened the community?s success with his own ingenuity and his publicise iron out where he coined the slogan, ?you press the button, we do the rest.? (Kodak, 2008, para. 28) Since then Eastman and the Kodak trade severalise hav e been creating film harvest-tides which enhance both consumer and professional photographers, and Kodak is dynamic from the traditional company of film and photography and aiming into the refreshingly ? dispassionate? digital company. The recent changes for Kodak were in their traditional return range of a function and introduced their demand-driven model, which proved successful in 2008 (Hickey, 2007).

With the CEO and Chairman, Perez stating, ?We like a shot have in place our core product portfolio, organizational structure, and leadership team that will take us through and through the second part of our transformation.? (Hickey, 2007, para. 7) Kodak looked at the outdo practice s at Toyota to develop this demand-driven su! pply chain and with this they created a let on approach where they joined customer service and customer cleavage with demand policies kind of of sales or forecasting on the demand side. This new plan helped eliminate waste by making the purpose to reduce inventory... If you want to get a full essay, ordination it on our website: OrderEssay.net

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