Aladdin Knowledge Systems.

1)         Why did Aladdin get truehearted? Was it a good fail?

Because Aladdin needed to consolidate its market position in the packet system security business. The acquisition of FAST was intended to help attain this goal. Almost 95% of Aladdins revenues were from gross revenue of computer parcel security proceedss, however, gross sales growth in this area was slowing. So acquiring FAST was a good move. The company expanded its market share, marketing to different clients.

2)         Who are the customers for each product? How do they buy? What are the implications for customer acquisition and retention?

The customers are genuinely diverse. The purchasers of software security products were developers of expensive software packages and publishers, ranging to all sizes of companies. master(prenominal) buyers were from small companies developing specialist to Microsoft, vertical industry software, which unneurotic accounted for 70% of sales; vertical market software developers accounted for 15%; and multinational corporations, which packaged software with hardware, also accounted for 15%.

Most purchasers looked at no more than two software security product lines before settling the deal with a single manufacturer. The customers seldom mixed security technologies from several vendors, because once installed, the dongles (a component which encode a program that can be decoded only in the presence of a particular software program code) could non easily be retrofitted to fit alternative programs.

For smaller firms, Presidents and sales managers decide or not to invest in software security protection, whose own bonuses were vulnerable to the impact of piracy.



In smaller firms, technical specialists who make the decision to invest in software security protection.

Customers protected their software acquiring Aladdins products. Aladdin selling the dongle was sound beginning a long-term relationship with these customers. Aladdin provided free software upgrades for its customers. The company offered free technical support for its product. He clients...

Unlike your other(a) essays, i have no idea what this is about. Maybe if you had added a start paragraph explaining what Aladdin Knowledge systems were then it might be clearer. Also, the layout here is good, a few grammar errors but apart from that tumefy done!

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